“ Brand Marketing a Prestige
Drinks Portfolio”
InSpirit Brands are a young dynamic drinks marketing company,
set up to promote top of the range brands to upmarket drinks
outlets in the UK. With a prestige portfolio acquired from
around the world, InSpirit are entirely focused on understanding
the needs of such outlets, and those that drink in them, and
delivering on that understanding. Their success has been outstanding,
reflected in InSpirits 60% year on year growth
in sales.
 Needed
- A Flexible, Integrated System for a Dynamic Company
As a new company in the process of being set up, InSpirit were
able to investigate appropriate software systems without any
constraints based on past history. As a new and dynamic company,
they were looking for a system which would not only cover all
the features they required, but provide it in
a form which was highly flexible and capable of matching
their likely rapid future development. Charles Troward, InSpirit's
Commercial Director, investigated a range of 'drinks market solutions',
but all of them left him unconvinced as to the merits of these
narrow and potentially constricting solutions.
Discovering de Facto S5, he found all the necessary functionality
that he required, such as duty
handling, as well as a host
of powerful features which would not only meet their current
needs, but provide a range of additional features for future
implementation. In
short, Charles felt de Facto
S5 was a perfect fit for their current accounting and business
management needs, and provided the maximum possible future
proofing too.
Brand
Marketing - Managing a host of Indicators
Crucially for
InSpirit, de Facto S5 provides the tools with which they
can pursue their brand marketing. Their business model
is based on tracking and understanding a host of factors
around the selling of their product lines. Knowing who
is taking what product and the consequent market response
becomes a key factor in InSpirits business flexibility.
Where many companies essentially focus on 'shifting
units', InSpirit are primarily focused on marketing brands,
and de Facto S5 is the ideal system for managing the
whole range of factors and indicators necessary for that
task.
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InSpirit track such things as which sector of the trade is sold
to, who the customers are, what marketing is undertaken and its
costs, and also track sales by brand, by product group, by salesman,
and by sector. Then, in response to that information feedback,
InSpirit are able to modify their activities. A broad-based solution
like de Facto S5 covers all this and more with its powerful tools,
whilst still providing the drinks market specifics which are
essential for any drinks distributor. de Facto S5 is the solution
which enables a company like InSpirit to compete in a fluid and
dynamic market in such a flexible and responsive fashion.
Duty
Handling - A Key Feature with Flexibility and Power
| In its handling of Excise Duty,
de Facto S5 shows both its flexibility and its power. Whilst
not merely a ‘drinks trade system’, S5 is flexible
enough to be easily configured during implementation to
handle this key feature of any business in the drinks distribution
trade. Once set up, this feature becomes extremely powerful
indeed. A standard structure for excise duty handling can
be quickly configured, but where the need exists, the system
is flexible enough to allow for alternative methods for
handling this data. |
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De
Facto Efficiency in Installation and Training
De Facto aims to 'set the standard' with efficient and effective
services, and both these qualities were evident when implementing de Facto S5 for InSpirit Brands. With a key deadline looming,
the company launch, De Facto worked hard to ensure that
the system was up and running in time for the start of trading.
Organisation and focus were vital, and De Facto's consultants
worked hand in hand with the InSpirit Project
Team to ensure
success. Training provided the means to implement the system
in the most efficient manner, and crucially to give InSpirit
the vital hands on knowledge they needed to run their powerful
new system.
As a forward looking company with high expectations, InSpirit
Brands chose de Facto S5 to power their accounting and business
management operations. Being a company with equally high aspirations,
De Facto Software work
hard to ensure we not only 'set the standard' ourselves, but
enable all our customers to lead their
fields too!
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About
de Facto S5 for the Wine and Drinks Market
Wine and
Drinks companies operate in a tough market, with ever increasing
customer demands. De Facto Software is fast making inroads
into the Wine
and Drinks marketplace with industry specific functionality
within a standard package that is extremely flexible. de
Facto S5 provides a host of powerful features for your market
as standard:
Unlimited
Pricing options, CRM and Telesales, EDI with the Multiples
and large customers, Electronic Integration with LCB and
Octavian, Business Intelligence for reporting, graphing,
MAT's, Brand Marketing, Costing and Analysis.
 de
Facto S5 for the Wine and Drinks Marketplace
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Customer Profile
InSpirit Brands promote a range of drinks from around the
world to trade bars in the UK. As a small but aggressive new
player in the market, they pride themselves on understanding
the people who drink in such bars, and their tastes.
InSpirit Brands have enjoyed phenomenal success nationwide
since their inception, but remain strongly committed to responsiveness
to their customers, regardless of size, or whether trade or
public. Such is their success and the awareness of their brands,
InSpirit have also moved from the on-trade to the off-trade
sector. Consequently, they now supply high street stores such
as Sainsbury's.
Key Achievements
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Enabled the management of multiple
sales and marketing indicators to facilitate Brand Marketing. |
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Key Implementation Deadline
met with focused and methodical teamwork. |
| • |
Powerful and flexible handling of Excise
Duty. |
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